The Difference is Protein

We’ve heard it before: Breakfast; it’s the most important meal of the day. 

But why? 

A well-balanced breakfast helps start your day on a healthy note and provides the brain with energy. Ideally, this meal should provide you with key nutrients essential to good health, such as protein, fibre and essential minerals. But just how important is it to eat a high-protein breakfast? 

Whether your goal is to lose fat, build muscle or enjoy life as a healthy, well-functioning human being, your daily protein intake will play a crucial role in reaching your goals.

Here’s how:

Protein helps you maintain lean muscle

Chances are you’re familiar with the concept of ‘calories in versus calories out’ when it comes to losing weight. However this approach is not only oversimplified, but also outdated.

There are in fact three types of calories your body needs: Carbohydrates, protein, and fat. Because each performs a unique function, they aren’t interchangeable, so getting the right amount of each is important. 

For example, if you ate too few protein calories and too many carb calories, the functions that proteins do wouldn’t get done, and the surplus carb calories would get sent straight to your fat cells. This can result in weight gain, as well as the loss of muscle mass, dry, dull hair and skin, hormonal imbalances, and a weaker immune system. 

So, your goal should be to get your body to burn nothing but fat and leave all of your strong muscle alone - and doing that requires you to eat an adequate amount of protein on a daily basis. 

Protein helps you feel full

Of all the macronutrients that we get our calories from (protein, fat, carbs), research clearly shows that protein is by far and away the most filling of them all. In a recent study published in Obesity, a research journal, researchers found that eating a high-protein breakfast may increase satiety - the feeling of fullness - and reduce food cravings. This makes it a key factor in controlling your hunger and keeping you full and satisfied for longer. 

Protein builds lean muscle

Protein is the primary ‘building block’ of muscle. Without enough of it, your body cannot (and will not) build muscle. So, if your goal is to build muscle, increase strength or improve sports performance, a sufficient protein intake is more than just an important part of the process, it’s a basic requirement. 

Protein is an essential part of overall well-being

Not everyone wants to lose weight or build muscle, but protein plays a big part in the overall health and function of the human body, as it is essential for building and repairing cells. Your organs, muscles, skin, hair, nails, bones and certain hormones are all made in part by protein, so it’s a fundamental building block for sustaining life and proper function. 

Start the day right with high-protein cereal

With this in mind, we wanted to ensure we created a breakfast that delivered all of the goodness of protein - without being loaded with puffs, refined sugar, processed oils or cheap fillers. 

We’ve selected only the best quality, natural ingredients to serve up a simple yet richly textured and delicious breakfast experience. Unpasteurised nuts, chia seeds, egg white or isolate whey powder combine, so that in just half a cup of the High Protein Breakfast Co cereal you get a broad, powerful spectrum of healthy, whole ingredients to start your day.

Wake up, nourish your body and give yourself the fuel you need for a productive, happy and fulfilling day.