Our Story

Meet Liz O'Callaghan
Founder of High Protein Breakfast Company

The High Protein Breakfast Co story starts with my own journey through the highs and lows of healthy eating. I know what it’s like to struggle with weight loss. In fact I spent two years trying every weight loss method and diet there is, each one failing to help me achieve my goals long term.

It wasn’t until I moved my focus beyond the idea of ‘getting skinny’, to really understanding how my body performs, and what it needed for me to live my healthiest life possible, that I was able to not only shed those extra kilos, but feel energised, nourished and motivated.

Along the way, I’d been exposed to all sorts of high-, mostly complex, carbohydrate breakfasts, such as oatmeal, whole wheat toast and fruit. Most of us know we should include protein with breakfast, yet it is usually limited to ‘a dollop of yogurt’ or ‘a splash of milk’. 

But it turns out there’s a big difference between adding a little protein and actually making it the focus of breakfast, and it was a high-protein breakfast, including ‘healthy fats’ that helped me finally achieve my wellness goals. 

Getting to this result, though, was a process of trial and discovery. As I dug deep into researching the benefits of protein for breakfast, I struggled to find a high-protein, off-the-shelf breakfast that was quick and convenient, but that also did not contain the sugars or fillers that so many processed breakfast foods contain.

So, I set about creating my own.

Eventually I landed on a recipe that provided all the nutritional value I needed to support my post-workout recovery, and give me that full, satisfied feeling. The result is a superfood cereal, containing an all-natural, clean, complete protein - free range happy eggs.

There are no puffs, no fillers, no added sugar. Just a clean, antioxidant-rich recipe that nourishes your body. 

This cereal, Start Me Up, is named not only for its ability to get me fueled and motivated every day, but also because it became the inspiration for me to start the High Protein Breakfast Co. What began as a side-hustle, sharing my creation in zip-lock bags, has turned into a vision much greater than I could ever imagine - one that I am proud and passionate about. 

Because more than just creating a tasty and nutritious breakfast cereal, my goal is to help people just like me reach their potential every day, too. Whether your goal is to become fitter and healthier, feel good about your appearance, or push yourself as an athlete, this cereal has been created with intention, passion and purpose to nourish your body, so you feel empowered to be your best self, every day. 

That might seem like a bold claim for a breakfast cereal, but I have seen firsthand how a healthy, vibrant and colourful life begins with a healthy body. High Protein Breakfast Company represents a big part of my journey to self-love and expression, and my hope is that it can help you on yours, too.